People used to refer to Japanese Social Media Networking Services (SNS) market as “Galapagos of SNS”. However, Western born SNSs have been getting a good traction in Japan in the past a few years. Social […]
Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet […]
People’s search behavior can change over time. Yahoo Japan dominated the search engine market in Japan for years, but now its organic search results are powered by Google Japan. The market share of Google Japan […]
Several new business collaborations came out in Japan in May. Here are 3 of them, which maybe of interests to digital marketers. Yahoo Japan and Nihon Teradata announced their technical partnership to create the next […]
Social media has become one of the essential platforms for digital marketers. Marketing Research Camp has conducted the survey regarding the SNS promotion usage among the marketers in Japan. Below are some of the notable […]
Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 […]