There are many departments in the company. Even in the digital marketing department, there are multiple groups or teams. While they are all working for the ultimate goal of the company’s business growth, in many cases, each team works independently. This is the case with many companies’ paid advertising such as Google Ads and search
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Things That Impact SEO There are many things to consider when optimizing websites and web assets including pages and images/videos. While we follow the SEO best practices and keep a close eye on the performance data, there are things besides Google updates that impact our SEO performance and activities. Search User Interests Change People’s interests
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SEO for Multilingual and Multinational Websites This year, I wrote several articles related to SEO for Multilingual and Multinational websites (links below). Since we welcomed Google into our professional lives, we’ve seen Google change its stance on many things more frequently than some of us may have wished. Apparently, Google has changed or updated how
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Google’s New Search Functions Only Available in Japan Earlier this week, Google announced two new search functions. One of which is only available in Japan. The search functions typically become available in the US market first unless made available globally.
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Hear Me Speak at Pubcon Vegas I will speak about International SEO at the Pubcon in Vegas in October 2024. It’s been a crazy first six months of 2024 for SEOs. From AI-generated search results to the Google algorithm “leak,” it will be a very special conference to attend, especially considering that this is their
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Google to Add New “Web” Filter to the Search Results Google announced today that they added a “Web” filter to the search results in addition to current filter options such as “news”, “videos”, and “images”. According to the announcement, they added it after hearing from some of the users that they’d prefer to just links
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Japanese Search Advertising Spend Tops 1 Trillion Yen Video Advertising Achieves Double-Digit Growth The breakdown of Internet advertising media spending was released from the survey results of “Total Advertising Expenditure in Japan 2023” announced by Dentsu the other day. Internet advertising media spending reached a record high of 3 trillion 330 billion yen (107.8% year-on-year),
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Google Sued by 90 Doctors Over Damaging Reviews in Japan The user reviews are very helpful and can influence other’s actions significantly. Good reviews would encourage conversions and bad reviews could not only decrease the conversions but also damage the entire business. Recently, my doctor retired from the practice, and I had to look for
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Growing Digital Divide at Work The term Digital Divide is used to describe the gap between people who have access to digital technology and those who do not, including devices such as smartphones and computers and access to the Internet. While it is a worldwide concern as it impacts people’s productivity and well-being, I’ve been
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LINE and Yahoo Japan to Become LY Corporation In July, I reported that Yahoo! Japan and LINE would merge into one company. Today, the official announcement came from LINE. “LINE Corporation and Yahoo Japan Corporation will merge into a single company on October 1, 2023, becoming LY Corporation. With this reorganization, the name of the
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