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October 6, 2009Japanese Mobile Social Media – Find your best match
October 22, 2009Japanese Ministry of Economy, Trade and Industry has published the Service industry market data from August 2009. The report shows the advertising industry in Japan continue to decline in sales due to the all 4 mass media (TV, Newspaper, Magazines and Radio) had huge loss in sales in August. On the other hand, Internet advertising had a slight growth in the same month. Overall advertising industry in Japan had 12.3% less sales in August 2009 compare to the same month a year ago.
Here’s a list of advertising sales per media in Aug 2009 (from Aug 2008):
Total advertising sales – US.82billion (-12.3%)
- Newspaper: US$350.96million (-4.6%)
- Magazine: US$101.18million (-27%)
- TV: US$1.1billion (-16.6%)
- Radio: US$59.0million (-11.8%)
- Internet: US$146.7million (+0.4%)