Motoko’s weblog

I wrote an article “Social Media Marketing – The Japanese Way” for ClickZ earlier this month. The article received more than 300 re-tweets in 3 days (currently has 350+), and it got me thinking how little information about non-US market is available, even in the world of “Internet”, which supposed to connect everyone, everywhere.

Actually, there are lots of data available from different markets. But if you speak (read/write) in English, you typically see the information available only in English. This is probably why, my article, which was in English, was well received in US and other non-Japanese speakers.
Btw, Continue Reading »

Many businesses have been enjoying the business relationship with Japan for years both online and offline. Despite the current financial and market crisis, the buying power of consumers in Japan seems to stay strong. The biggest e-commerce sites in Japan, Rakuten had the record sales during the holiday seasons in 2008-2009.

For those who have been considering to tap into Japanese market, but haven’t found data to help make the decision, here are some of the fact about Japanese market: Continue Reading »