Motoko’s weblog

Starting March 18, I will be serving as a member of SEMPO board of directors along with 12 other members. I am very excited to have the opportunity to serve the organization, which has more than 800 organizations, companies and individual members from around the world, educating the industry and people about the search and digital marketing.

Since the day I joined SEMPO, I’ve believed in the cause and the role it has in the industry. I was a founding member of SEMPO Japan, which is the first regional group within SEMPO. After I helped establishing SEMPO India and SEMPO Singapore, I was appointed as a chairman of SEMPO Asia in 2007. In 2009, after establishing SEMPO Greater China, we grew to SEMPO APAC, and our activities now reach to Australia and New Zealand.
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I’ve been a member of SEMPO (Search Engine Marketing Professional Organization) since 2003, and been heavily involved in its activities especially in Asia. Back in 2004, we established one of the first regional working groups, SEMPO Japan. Since then, we created SEMPO Asia Committee to support our activities and efforts in Asia, and were able to establish SEMPO India and SEMPO Singapore. While our membership in Asia is still small compared to that in US, I’m fortunate to welcome and work with some of the leaders in these markets through the committee.

Currently, Asia has more than 40% of Internet users in the world. 3 of the top 5 countries on Internet are in Asia (China, Japan and India). SEMPO definitely recognizes that Asia is a very important market, and in order to learn more about the market, the board members are Continue Reading »