Motoko’s weblog

According to Seedplanning’s 2008 online advertising report, Japan’s Online Advertising Market had a small growth in 2008 from 2007. (See below.) The report shows that about 60% of 458 companies who participated in the survey answered that they used online advertising services in 2008.

Q: Did you use Online Advertising services?

2008: Yes – 64.3%, No – 35.7%

2007: Yes – 63.0%, No – 37.0%

The report also shows that 11% of online advertisers in 2007 did not advertise online in 2008, while 12.3% started to use online advertising services in 2008. Continue Reading »

I had a pleasure of being interviewed by Eric Friedman of Marketing.fm. I had fun talking about International search marketing including SEO, SEM & Social Media, and a little bit about my background.

Please visit the post “Interview with Motoko Hunt about Search Around the World & SES Chicago 2008“.

I had a pleasure of doing an interview with Dr. Mathew McDougall of SinoTech (China). He is one of the active members of SEMPO Asia. Unlike most of my other interviews, which are focused on Japanese/Asian markets, he let me talk about SEO/SEM and industry in general, which I very much enjoyed.

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Interview: Motoko Hunt (Founder, Japanese Search Marketing Strategist)

One of the more enjoyable things we get to do on the ‘Digital Marketing Inner Circle” is interview interesting people I meet and get to know by being involved with the industry. This interview is with Motoko Hunt, Founder and Japanese Search Marketing Strategist. Born and raised in Japan, Motoko is now the chair of SEMPO Asia and has been the co-chair of SEMPO Japan Continue Reading »

I had a fun doing the interview about SEO in Japan with Philip of Blogoscoped. (Thanks to Byron and SES for setting this up.) I hope it gives some insights of Internet market in Japan and some of the challenges dealing with Japanese languages and the culture to people who are doing or plan to do business with Japan.