Published by Motoko on 05 Mar 2009
Google Japan’s intension in doing pay-per-post campaign
About 3 weeks ago, the news of Google Japan using paid bloggers to promote their new “hot new keywords” function on the top page took over the search industry around the world. (You can read my initial thought on the topic here.) What’s very interesting to me is that everyone has been spinning it as a “link-spam scheme”, and as a result, Google “punished” Google Japan by down grading the page rank from 9 to 5. (Yeah, that should really hurt Google Japan. lol)
Paid or not, the “word of mouth” campaign using blog has been quite effective in Japan. Many people are aware that some of the bloggers may be paid to write the review, and still welcome the information especially since being compensated doesn’t mean that they’d write something that are not true. Several surveys done in Japan show that people trust and value what they read on blog posts, and often time what they read has an impact on their purchasing decision or action. I assume that Continue Reading »


