Published by Motoko on 21 Sep 2010
Last week, Google announced the changes in AdWords ad format for several markets including Japan. The change allows us to use more characters/letters in title and ad description. This is a great news to the advertisers in Japan, who’s been having difficulty with not being able to place some of the longer keywords in the ads.
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Published by Motoko on 27 Jul 2010
On July 27, Yahoo Japan and Google Japan announced that Yahoo Japan’s organic search results will soon be powered by Google. Needless to day, this change would have a huge impact on many search marketers and site owners targeting Japanese market. Today, I’d like to go over the facts mentioned in the announcements, and examine how it may change the search marketing in Japan.
Fact 1) Yahoo Japan will use Google’s organic search engine
I personally welcome this change in regards to the algorithm producing the search results. Unfortunately, it is a well known fact that those link farms and the paid links can improve the organic ranking in Yahoo right now, and many search marketers and the site owners in Japan think/believe that SEO is nothing more than Continue Reading »
Published by Motoko on 22 Sep 2009
Japan’s Ministry of Internal Affairs and Communications (MIAC) has announced its annual report on “State of Internet Search Engine Marketing and Market Size” by Institute for Information and Communications Policy department.
According to the report, Japan’s PPC advertising market (PC websites only) in 2008 grew 20% from 2007 to 1254 billion yen ($1.2 billion). MIAC predicts that the PPC advertising market (PC) in Japan will surpass the radio advertising market in 2010-2011 and will grow to $2 billion market by 2013.
The report also points out following: Continue Reading »
Published by Motoko on 28 Aug 2009
Yahoo Japan announced today that Overture Japan will operate under Yahoo Japan brand starting October 1, 2009. Overture is currently a subsidiary of Yahoo Japan, providing the PPC services for PC and mobile for Japanese search market.
This may be a way to strengthen Yahoo’s online advertising services, which currently provides display ads, text ads, e-mail ads and affiliate programs. By bringing in Overture’s PPC services into Yahoo advertising service plan, they will be able to provide the total online advertising services to its customers. Continue Reading »
