Published by Motoko on 16 Aug 2010
Realizing Your Target Market Isn’t In Your Market
When you see everyone around you on Twitter and Facebook, you think, “Wow! Twitter and Facebook are taking over the world!” But almost every time I talk to people who are not in this industry, I find that they have no idea of what I’m talking about. Some may be just starting to use Twitter, but not aware of any use of Twitter other than to chat with their friends and family, and have never even considered using it for business. Others may have been on Facebook a few years back, but haven’t been using it for a while since they graduated from University. Twitter currently has less than 10% reach in US market. This is probably much smaller than most of Online Marketers think. Perhaps, it’s good to step Continue Reading »


