Published by Motoko on 16 Aug 2010

Realizing Your Target Market Isn’t In Your Market

When you see everyone around you on Twitter and Facebook, you think, “Wow! Twitter and Facebook are taking over the world!” But almost every time I talk to people who are not in this industry, I find that they have no idea of what I’m talking about. Some may be just starting to use Twitter, but not aware of any use of Twitter other than to chat with their friends and family, and have never even considered using it for business. Others may have been on Facebook a few years back, but haven’t been using it for a while since they graduated from University. Twitter currently has less than 10% reach in US market. This is probably much smaller than most of Online Marketers think. Perhaps, it’s good to step Continue Reading »

Published by Motoko on 25 Aug 2009

Clueless with IT words – Japanese use them anyway

There are many foreign words imported and adopted by Japanese, which are pretty much part of their lives. These foreign words are called “Gairaigo” (words came from foreign countries), and typically written with Katakana and Roma-ji.

Gairaigo or foreign words are in fact everywhere in Japan, especially so in the IT industry. Japanese see these words on TV and Internet, and hear others use them in the meetings. But, that doesn’t mean most of them know what they are. The funny thing is that according to iShare’s recent survey, nearly 80% said that they choose to go on without finding out the meaning of these words! See some of the top ranking “clueless IT words” from the survey below. Continue Reading »

Published by Motoko on 17 Sep 2007

What do Japanese do when they can’t remember “Kanji”?

I live and work in US, but I still read, write and speak in Japanese on daily basis. Out of these three skills, the writing skill (“Kanji writing skill” to be precise) has changed most in the past 10-15 years, not because where I live, but because how I write has changed. As said, I write in Japanese everyday, but I rarely hand-write and type everything for both work and personal communications. Continue Reading »