Motoko’s weblog

On the day 1 of SES NY this year, I am presenting for “Key Points in Launching a Global Website” session from 4:15pm. Effectively managing a website targeting your local market is one thing, and managing a website (or websites) targeting multiple market is definitely another. I am going to show some data, examples and how-to information that come from my experiences in working with clients who have multinational and global websites.

Here’s the session description:

As the world becomes smaller and search marketing becomes more complex, the era of “ranking well in Google” is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity also brings many new complexities to be considered other than standard SEO. Continue Reading »

Because of the nature of my business, when I talk about the Website Localization, I usually talk about SEO related issues such as the importance of the keyword research, the accuracy of the translation, and the issues related to domains and hosting.

When it comes to the Search Engine Marketing and Online Business in general, we tend to focus so much on how the website is crawled and indexed by the Search Engines, and the rankings on the search result pages. Perhaps, too much focus on SEO against engines, and forget that the website is there for people.

Localizing Forms

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