Motoko’s weblog

Yahoo Search (Japan) had 2,609 mil search queries during the month of April, which made them the number 1 search site in Japan. According to the report by NetRatings (netratings.co.jp) “Search Service Usage Report” (the search conducted on PC at home and work), Google search had second most search users and the number of search queries in Japan.

Fields: SearchBrands/SearchUsers/Reach/Queries/PageViews/Sessions (thousands)

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Since the announcement of bing-Yahoo deal in US, Softbank president has made a comment that he welcomed the deal, and there was a high possibility for Yahoo Japan to incorporate bing search, too. While the detail is still need to be discussed between the two search giants, his public comment can be viewed as a “GO” sign for the deal in Japan. (Softbank is the biggest share holder of Yahoo Japan.)

Personally, I think bing and Yahoo Japan are even a better match than US counterparts, and here’s why:

Yahoo Japan would keep its popular brand that has been known as a face of search in Japan. This will prevent from losing search users for not being familiar with bing search. Many search users simply search using Yahoo tool bar, and it’ll probably take a while for many (average) search users to notice that it’s powered by bing. Continue Reading »