Motoko’s weblog

When people say, “my site doesn’t perform well in Japan (or any foreign market)” or “people don’t sign up on our website”, often times I find that it’s the site (yes, your site), what is preventing from people to convert. Before you give up on the market, let’s do some research, review and understand where the bottle neck is.

1. Keywords
Are you targeting the right set of keywords? You’d be amazed how many search agencies out there still just translate the home language keywords and don’t bother doing a good keyword research in each market.
If you are not getting as much traffic as you expected, you may be going after wrong keywords.
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Baidu.com announced the release of analytics tool, “Baidu Statistics”. This is the first analytics tool to be offered in Chinese search engine industry.

With “Baidu Statistics”, you can track and analyze the site user behaviors on site, which data can be very useful to improve the marketing activities online. The function includes, traffic analyzer, source analyzer, conversion analyzer and site analyzer, and it gives 20+ reports with graphs. The tool also work with the advertising campaigns Continue Reading »