Motoko’s weblog

Japan’s advertising giants, Dentsu and Hakuhodo DY Holdings announced the plan to strengthen online advertising in 2010. Dentsu announced the plan to increase Internet-related sales from March 2009 150 billion yen to 250 billion yen by March 2014. Hakuhodo DY also stated that it will double the Internet-related sales from this term’s about 60 billion yen by March 2014. Traditional advertisement mediums continue to underperform, and have no indication to revive any time soon. Continue Reading »

Japanese Ministry of Economy, Trade and Industry has published the Service industry market data from August 2009. The report shows the advertising industry in Japan continue to decline in sales due to the all 4 mass media (TV, Newspaper, Magazines and Radio) had huge loss in sales in August. On the other hand, Internet advertising had a slight growth in the same month. Overall advertising industry in Japan had 12.3% less sales in August 2009 compare to the same month a year ago.

Here’s a list of advertising sales per media in Aug 2009 (from Aug 2008): Continue Reading »

The first ad:tech Tokyo was held on September 2 and 3 at the Price Park Tower Tokyo, and it was indeed a blast as it is commented on their website. Despite the current downward financial situation in Japan and Asia, the place was packed with people eager to hear and learn from some of the leading figures in the industry. I haven’t seen the conferences filled with positive energy like this one in recent years in Japan, and was great to be a part of it.

One of the biggest differences between the ad:tech conferences in Tokyo and other locations was that this one was more focused on the advertising with heavy mass media messaging rather than the digital marketing and the search marketing. You could see strong Dentsu influences to many sessions, which probably shows the current advertising market in Japan. Continue Reading »

Yahoo Japan announced today that Overture Japan will operate under Yahoo Japan brand starting October 1, 2009. Overture is currently a subsidiary of Yahoo Japan, providing the PPC services for PC and mobile for Japanese search market.

This may be a way to strengthen Yahoo’s online advertising services, which currently provides display ads, text ads, e-mail ads and affiliate programs. By bringing in Overture’s PPC services into Yahoo advertising service plan, they will be able to provide the total online advertising services to its customers. Continue Reading »