Japan’s B2C-EC Market Grew to 11.2 Trillion Yen in 2013

Japan’s Ministry of Economy, Trade and Industry has published the Digital Commerce Report for 2013. The report says that B2C – EC market in Japan continues to grow, and it has reached 11.2 Trillion Yen (about 150 Billion dollars) last year, which was 17.4% higher than the previous year. The B2B – EC market also… Continue reading…

Japanese Want to Stay Anonymous Online

 Japanese were the early adopters of social media. Even before mixi started in 2004, Japanese were creating communities and finding the ways to network and socialize online. You’d think that they are very comfortable communicating with others online by now. Surprisingly, Japanese still want to stay anonymous online, according to the data published by Japanese Ministry of… Continue reading…

5 Things to Know About Yahoo Japan Advertising

While Yahoo Japan’s organic search results are now powered by Google Japan, Yahoo Japan still provides their own advertising products and services to the advertisers targeting their search and content audience. Yahoo Japan and Google Japan have different audience profile, and if you want to target Japanese marketing, you should not overlook Yahoo Japan’s market reach. There are… Continue reading…