Last week, Google announced the changes in AdWords ad format for several markets including Japan. The change allows us to use more characters/letters in title and ad description. This is a great news to the advertisers in Japan, who’s been having difficulty with not being able to place some of the longer keywords in the ads.


Note that the changes has not been reflected to AdWords Editor, so if you want to try new format, you’ll need to set up new ads from AdWords site. Also note that it only works for the ads targeting the market where the new format was introduced including Japan, Korea, China, Hong Kong, Taiwan and Russia.