I’m doing “Mobile Search” and “Keyword & Content” sessions at SES London next week in Islington, UK.

While “Mobile Search” hasn’t happened in US, UK and in Europe, it has been happening… in fact it’s huge in Asia especially in Japan. I hope to introduce some ideas of how to integrate mobile into the marketing mix.

SES London 09

The session is moderated by David Radicke of  Radicke eCommerce and presented by Cindy Krum of Rank-Mobile, Michael Boland of The Kelsey Group and me.

Since “Keyword and Content” session is targetted SEM beginners, I’m creating a presentation with basic, yet important information. But there are so many things to cover, I’m having a hard time making it to fit in 12min time.

The session is moderated by Mel Cason of Microsoft adCenter, and presented by Maxime Gradchamp of Trellian Europe, Tor Crockatt of Microsoft, Aisling Blake of Interactive Return and me.

Events such as Search Engine Strategies are not only a great places to learn, but also a great places to meet industry professionals from around the world. I hope to catch up with some familiar faces, and to meet some new.