Published by Motoko on 08 Dec 2009
I just posted my presentation about the Search in Japan from International Search Summit in London last month.
As you can see, my presentation shows bunch of numbers, which don’t mean much to you unless you were in the audience. Here’s what I talked about.
Market:
94 million Internet users
75.3% Penetration rate
4% access Internet from TV and gaming devices
73.4% on Broad Band
90% of Continue Reading »
Published by Motoko on 14 Oct 2009
Japanese Ministry of Economy, Trade and Industry has published the Service industry market data from August 2009. The report shows the advertising industry in Japan continue to decline in sales due to the all 4 mass media (TV, Newspaper, Magazines and Radio) had huge loss in sales in August. On the other hand, Internet advertising had a slight growth in the same month. Overall advertising industry in Japan had 12.3% less sales in August 2009 compare to the same month a year ago.
Here’s a list of advertising sales per media in Aug 2009 (from Aug 2008): Continue Reading »
Published by Motoko on 30 Sep 2009
Back in July, ICANN announced its plan to begin offering TLDs in different letters and characters other than Alphabet in 2010. The plan includes Japanese characters, which makes domains such as “.Japan” (see above) and “.Tokyo” (see below) possible.
Since then, several organizations such as Internet Associations in Japan have been discussing to set up Japanese Internet Domain Name Conference. The conference is now officially working with 16 organizations including Japan Lawyers Associations, TCA and Ministry of Internal Affairs. Continue Reading »
Published by Motoko on 09 Sep 2009
The first ad:tech Tokyo was held on September 2 and 3 at the Price Park Tower Tokyo, and it was indeed a blast as it is commented on their website. Despite the current downward financial situation in Japan and Asia, the place was packed with people eager to hear and learn from some of the leading figures in the industry. I haven’t seen the conferences filled with positive energy like this one in recent years in Japan, and was great to be a part of it.
One of the biggest differences between the ad:tech conferences in Tokyo and other locations was that this one was more focused on the advertising with heavy mass media messaging rather than the digital marketing and the search marketing. You could see strong Dentsu influences to many sessions, which probably shows the current advertising market in Japan. Continue Reading »
