Motoko’s weblog

On the day 1 of SES NY this year, I am presenting for “Key Points in Launching a Global Website” session from 4:15pm. Effectively managing a website targeting your local market is one thing, and managing a website (or websites) targeting multiple market is definitely another. I am going to show some data, examples and how-to information that come from my experiences in working with clients who have multinational and global websites.

Here’s the session description:

As the world becomes smaller and search marketing becomes more complex, the era of “ranking well in Google” is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity also brings many new complexities to be considered other than standard SEO. Continue Reading »

One of the biggest search industry conferences, Search Engine Strategies New York will be held next week (March 23-25), and this year, I will be speaking at 2 sessions:
- Managing a Global SEO Campaign on March 23 from 12:45pm
- Crossing Boarders: Global Site Clinic on March 25 from 4pm

Me and 4 other Global SEO experts will share the knowledge, experiences and case studies at the Global SEO session. Don’t worry, 5 of us have coordinated the content of our presentations so that you won’t hear the same thing from each of us. Instead, you’ll learn different topic from different angles from both agency and in-house operation.

I’m also looking forward to the Global Site Clinic session, which I will be on a panel with (who else?) Bill Hunt. I did this session in London last month, which turned out to be a very interesting session for everyone from already have global sites with some concerns to the business owners who are considering of using website to reach overseas markets.

See you in New York!

I am now getting ready for the next search conference in Chicago, Search Engine Strategies Conference and Expo next week. This time, I will speak for “New Exporters: How Search Marketing Can Be Used to Build Overseas Trade” on the 7th. (The session starts at 11:45am.)

Me and 3 other speakers will talk about:

The global markets offer rich pickings for many US firms who haven’t yet dipped a toe in the water! This panel will explain how to identify Continue Reading »

A quick note.  This month, I’m speaking at two conferences.

November 19th: International Search Summit in London, England – Search in Japan

November 24th: Search Engine Strategies Berlin, Germany – Search Around the World

Hope to see you there.