Motoko’s weblog

One of the biggest search industry conferences, Search Engine Strategies New York will be held next week (March 23-25), and this year, I will be speaking at 2 sessions:
- Managing a Global SEO Campaign on March 23 from 12:45pm
- Crossing Boarders: Global Site Clinic on March 25 from 4pm

Me and 4 other Global SEO experts will share the knowledge, experiences and case studies at the Global SEO session. Don’t worry, 5 of us have coordinated the content of our presentations so that you won’t hear the same thing from each of us. Instead, you’ll learn different topic from different angles from both agency and in-house operation.

I’m also looking forward to the Global Site Clinic session, which I will be on a panel with (who else?) Bill Hunt. I did this session in London last month, which turned out to be a very interesting session for everyone from already have global sites with some concerns to the business owners who are considering of using website to reach overseas markets.

See you in New York!

I am now getting ready for the next search conference in Chicago, Search Engine Strategies Conference and Expo next week. This time, I will speak for “New Exporters: How Search Marketing Can Be Used to Build Overseas Trade” on the 7th. (The session starts at 11:45am.)

Me and 3 other speakers will talk about:

The global markets offer rich pickings for many US firms who haven’t yet dipped a toe in the water! This panel will explain how to identify Continue Reading »

A quick note.  This month, I’m speaking at two conferences.

November 19th: International Search Summit in London, England – Search in Japan

November 24th: Search Engine Strategies Berlin, Germany – Search Around the World

Hope to see you there.

The first ad:tech Tokyo was held on September 2 and 3 at the Price Park Tower Tokyo, and it was indeed a blast as it is commented on their website. Despite the current downward financial situation in Japan and Asia, the place was packed with people eager to hear and learn from some of the leading figures in the industry. I haven’t seen the conferences filled with positive energy like this one in recent years in Japan, and was great to be a part of it.

One of the biggest differences between the ad:tech conferences in Tokyo and other locations was that this one was more focused on the advertising with heavy mass media messaging rather than the digital marketing and the search marketing. You could see strong Dentsu influences to many sessions, which probably shows the current advertising market in Japan. Continue Reading »