Archive for the 'china-sem' Category

Published by Motoko on 07 Aug 2009

First Analytics tool by Chinese search engine: Baidu Statistics

Baidu.com announced the release of analytics tool, “Baidu Statistics”. This is the first analytics tool to be offered in Chinese search engine industry.

With “Baidu Statistics”, you can track and analyze the site user behaviors on site, which data can be very useful to improve the marketing activities online. The function includes, traffic analyzer, source analyzer, conversion analyzer and site analyzer, and it gives 20+ reports with graphs. The tool also work with the advertising campaigns Continue Reading »

china-sem

Published by Motoko on 16 Dec 2008

Interview with Dr. Mathew McDougall about Search Market in China

I had a pleasure of interviewing Dr. Mathew McDougall of Sino Tech Group in Beijing about the state of search market in China. Being a Westerner living in China, he has a great insight about how the business works in China and how the foreighn companies hit & miss trying to tap into the market there.

Q1. How long have you worked in the search marketing industry?   What’s the biggest changes you’ve seen over the years related to the industry?

I have worked in the technology industry for 18 years, specially in Search for about  the last 8 of those. The landscape in this time has seen a lot of consolidation of company’s, the cleaning up of black hat practices (in some mature markets) and the evolving of Search into a legitimate digital channel by marketers (and agency’s) Continue Reading »

china-sem

Published by Motoko on 04 Aug 2008

SES San Jose Speaker Interview – TR Harrington

Since SES Chicago 2007, I had a pleasure of doing “Search Around The World” session with some of the best search engine marketers such as Mr. TR Harrington of Darwinmarketing. And, I was delighted when I had a chance to interview him about fast growing Chinese market.

TR Harrington 1. What is the focus of your presentation at SES San Jose?

There are so many interesting things happening internationally that the challenge for the speakers on this panel is choosing a select few!

I think there are a few key topics to this presentation: namely what is happening online in China, some of the key companies and trends, and how is search different in China, discussing some of the unique differences about Chinese search vs. other markets. Continue Reading »

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