Motoko’s weblog

I’m doing “Mobile Search” and “Keyword & Content” sessions at SES London next week in Islington, UK.

While “Mobile Search” hasn’t happened in US, UK and in Europe, it has been happening… in fact it’s huge in Asia especially in Japan. I hope to introduce some ideas of how to integrate mobile into the marketing mix.

The session is moderated by David Radicke of  Radicke eCommerce and presented by Cindy Krum of Rank-Mobile, Michael Boland of The Kelsey Group and me. Continue Reading »

One of the benefits in speaking at the conferences such as the Search Engine Strategies is to have the opportunities to meet industry professionals and to learn from them. As the SES London approaches, I had an opportunity to interview Mr. Michel Leconte of SEO Samba, who will be on the Organic Listings Forum on February 18.

Q1. Before we talk about SEO, can you tell me about your company, SEO Samba?

SEO Samba is the sole “organic search management platform.” We’ve coined the category name to distance ourselves from PPC management platforms that SEM specialists are already familiar with. SEO Samba’s focus is on maximizing web site performance with search engines and other “free-to-play” digital marketing channels such as blogs, news, video, social, and others. It enables SEM firms and SEO experts to manage an unlimited number of organic search clients, projects and web sites from a single interface—and change SEO best practices across them all with a single click. From a conceptual Continue Reading »