I had a pleasure of interviewing Dr. Mathew McDougall of Sino Tech Group in Beijing about the state of search market in China. Being a Westerner living in China, he has a great insight about how the business works in China and how the foreighn companies hit & miss trying to tap into the market there.

Q1. How long have you worked in the search marketing industry?   What’s the biggest changes you’ve seen over the years related to the industry?

I have worked in the technology industry for 18 years, specially in Search for about  the last 8 of those. The landscape in this time has seen a lot of consolidation of company’s, the cleaning up of black hat practices (in some mature markets) and the evolving of Search into a legitimate digital channel by marketers (and agency’s) Continue Reading »