Published by Motoko on 23 Feb 2008
The power of word-of-mouth marketing
When I was speaking at SES London, I started to lose my voice after 5 min. or so in. Yes, it’s just my luck. I apologize to people came to the session, I didn’t sound good at all. While I was speaking, I couldn’t help myself but calling “riiiiicolaaaaa” in my head. Now, that’s the power of advertising and marketing, isn’t it? The search is great, and it’s going to be even better, but in my opinion, it will never replace TV ads. Through the search, the businesses can only connect to people if and when they happen to search what you offer. On the other hand, TV ads push what they want you to know, again and again. Then I was thinking, what would be the closest thing on Internet to TV ads… Perhaps it’s the banner ads, but we all know that many banner ads are ignored, people skip right over the ads and read what they want to read on the page. Continue Reading »


