Archive for October, 2007

Published by Motoko on 29 Oct 2007

Domains for Japanese Web Sites

“Do I need to have ‘.co.jp’ domain to rank well in Japanese search engines?” The quick and short answer to this question is, “No, ‘.co.jp’ domain doesn’t necessarily give you any points in search ranking.”

The longer answer to the question is…

Currently, there are 2 domain extensions available for Japan, “.xx.jp (such as .co.jp for companies and .ac.jp for schools)” and “.jp”. In order to obtain “.xx.jp” Continue Reading »

Published by Motoko on 16 Oct 2007

SNS, Blog and Video - the Japanese way

According to Impress R&D’s “2007 Internet White Paper”, 82,266,000 Japanese, which was more than 60% of Japanese population, were online as of Spring 2007. It also shows that more than 50% of Japanese Internet population are on broad band.

NetRatings’ reported last year that more than 2 million Japanese were using YouTube Continue Reading »

Published by Motoko on 09 Oct 2007

Mobile search and Internet use in Japan

One of Japan’s largest mobile portal sites, “mobile@nifty”, opened its shopping search services. The users can search products from 10,000 shops participating the service.

More and more people are accessing Internet from their cell phones. In June 2006, research by Ministry of Internal Affairs and Communication showed that there were more mobile Internet users (approx. 69.23mil) than PC Internet users Continue Reading »

Published by Motoko on 01 Oct 2007

Search box in ads

Having the search box in ads with suggested keyword phrase has become very popular in Japan in 2007. Many of them using their company name, brand name, or product name as the search phrase, but some come up with creative phrases such as this “DoCoMo” ad below. In this ad for their mobile home control system, you see a search box above company logo with a search phrase “Ano bucho (that director)”. Continue Reading »